![Dr. Haley Hardman](https://npr.brightspotcdn.com/dims4/default/0c74ae3/2147483647/strip/true/crop/960x1280+0+0/resize/880x1173!/quality/90/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F47%2Fe0%2Fd2ed374f4472a06874745c1190ba%2Fthumbnail-img-2985.jpg)
https://www.isu.edu/marketing/our-faculty/https://www.isu.edu/marketing/our-faculty/
Before pursuing her Ph.D., Haley worked in contrasting retail environments. She experienced the fast-paced setting of Kleinfeld Bridal in New York City (popularized by TLC's Say Yes to the Dress) and the more leisurely setting of a small boutique in Mississippi. Her interest in the relational aspect of marketing motivates her research. She particularly enjoys the psychology behind effective relationship building and hopes to garner a deeper understanding of the role it plays in retail strategy and branding. Haley collaborates with prominent brands, such as Anthropologie, Free People, Urban Outfitters, Zox, and Barnes & Noble among others. She also enjoys teaching and strives to create a fun learning environment.