https://www.isu.edu/marketing/our-faculty/https://www.isu.edu/marketing/our-faculty/
Before pursuing her Ph.D., Haley worked in contrasting retail environments. She experienced the fast-paced setting of Kleinfeld Bridal in New York City (popularized by TLC's Say Yes to the Dress) and the more leisurely setting of a small boutique in Mississippi. Her interest in the relational aspect of marketing motivates her research. She particularly enjoys the psychology behind effective relationship building and hopes to garner a deeper understanding of the role it plays in retail strategy and branding. Haley collaborates with prominent brands, such as Anthropologie, Free People, Urban Outfitters, Zox, and Barnes & Noble among others. She also enjoys teaching and strives to create a fun learning environment.
