Know Your Media

One Monday each month at 7:00pm
  • Hosted by Zac Gershberg, Elizabeth Brunner, Malliga Och

This monthly, half-hour program examines the range of media literacy so listeners can become more informed and conscientious citizens. Topics include conversations about the economic, historical, legal, political, and technological aspects of media innovation and practices. Each episode features an interview with a respected guest in some area of the media world. We invite you to listen and consider how we might better navigate the complex systems of information and entertainment in which we are immersed. Check back each month, from September to May, for new episodes. 

About your hosts:

Dr. Zac Gershberg is an associate professor of journalism and media studies at Idaho State University. He teaches courses such as Media Literacy, Business & Political Reporting, Feature Writing, and Mass Media History, Law, and Ethics. His research focuses on the evolution of journalism, media technology, and political communication.
Dr. Malliga Och is an assistant professor of Global Studies in the department of Global Studies and Languages at ISU. She teaches courses on international politics, gender, human rights, and European Politics. Her research focuses on women and politics in conservative parties and women’s human rights. Follow her on Twitter @malligao or visit
Dr. Betsy Brunner is an assistant professor in the department of Communication, Media, and Persuasion at ISU. She teaches courses in visual rhetoric, media, and activism. Her research focuses on media, politics, and activism in the US and China.

Ways to Connect

KYM host Zac Gershberg is joined by Idaho State University's Director of Brand Management and Trademark Licensing, Ginny Lawrimore. Together they discuss the changing yet exciting worlds of journalism and public relations while unpacking all of the diverse mass communication positions Ginny worked throughout her career.

For the February edition of Know Your Media on KISU-FM, Dr. Elizabeth Brunner and Dr. Malliga Och discuss the influence of social media on the rise and fall of democracy.

The December edition of Know Your Media on KISU-FM features a conversation with our host, Dr Zac Gershberg, and Rachel Martin, host of NPR's Morning Edition and the podcast Up First.

The November edition of Know Your Media (airing 11/12 at 7:30 pm) will focus on film and politics and how government and politicians are portrayed in the movies. Join Dr. Maliga Och as she welcomes guest-host Dr. Meg Warnement for this intriguing discussion.

Listen to conversation about Indigenous Peoples Day with the host of Know Your Media, Dr Zac Gershberg and his three guests, Randy'L Teton, Dr. Liz Kickham, and Lethaniel Loley.