Goat Sales For Eid Were Tanking Due To The Pandemic. So Marketers Got Creative

By Sandip Roy

Published July 31, 2020 at 3:31 PM MDT

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It's been hard to sell the sacrificial animal in India for the Eid al-Adha holiday amid COVID-19. Goat dealers are trying everything from a pageant hosted by a TikTok star to WhatsApp orders.

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Sandip Roy