Underwriting

Your Business Can Make Waves with KISU-FM

What is Underwriting?

"Underwriting" is the term used to describe the type of support that businesses and organizations give to public radio and television programming. We think of underwriting as station membership for businesses. But instead of sending a business a mug or a t-shirt to thank them for their generous and consistent support, we put a message about them on our air, and feature them on our website. Messages on KISU identify the underwriting supporter; outlines what the business or organization does; and indicates how to get more information and details about them.

For more information about becoming an underwriting supporter of KISU programming, contact:

Connie Bajerski: (208) 282-5939, or conniebajerski@isu.edu
Jamon Anderson: (208) 282-2688, or andejamo@isu.edu
 

• Underwriting Defined
• Station Profile
• Public Radio Differences
• Who are KISU Listeners
• An Unusually Effective Environment for Your Message
• How Public Radio Works to Benefit You
• Program Synopses
• Halo Effect
• Coverage Maps
• Public Radio Today (Arbitron 09)
• Arbitron - Audience Composition 1
• Arbitron - Audience Composition 2
• Arbitron - Audience Composition 3
• Arbitron - Listener Traits, Household Characteristics 4
• Underwriting Script Guidelines (FCC)
• Tax Deductible