Horacio Arruda was a little-known bureaucrat. Now his face is on T-shirts, loaves of bread, and memes and videos all over social media. Quebec's deputy health minister has become a local celebrity.
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This Quebec Health Official Has Become A Sensation With His Coronavirus Tips
Corrected: April 8, 2020 at 10:00 PM MDT
In a previous version of this story, we misstated that a bread loaf featuring the face of a health official was at a Montreal bakery. The bakery is outside Quebec City.