In this episode of the ISU Sports Management Podcast, Davis Bell and Kyle Anderson dive into the history and heat of the BYU–Utah “Holy War,” tracing the matchup from its 1890s origins through conference realignment and coaching eras that reshaped both programs. They unpack disputed records, signature moments like the 2006 Beck-to-Harline miracle and BYU’s 2021 streak‑breaker, and explain how culture, religion, identity, and on‑field drama combine to create a rivalry that sells tickets, drives TV ratings, and practically markets itself.
Inside the Holy War: BYU vs. Utah and the Business of Rivalry
